Netflix's 'Bird Box' Hits Record-Breaking 45 Million Accounts in First Week
The title refers to a literal box of birds that her character carries - the birds begin to chirp when the unseen evil approaches. If it's a good show, you deserve an Emmy. We'll point out that Netflix has over 137 million subscribers internationally, including 58 million in the USA and 79 million everywhere else.
According to Netflix, watched the film in its first week, and while it's likely of it, viewers are still searching for answers.
Bird Box is now available on Netflix. "It's pretty much done so it's kind of this is what it would look like if they actually did what they are doing", she said.
The Verge got Netflix to go on the record, though. Since its premiere on December 21, the original drama has been viewed by over 45 million accounts, the company reports. That's a fair bit of Bird-watching! Every Netflix "account" accommodates five users. The memes are roaring, the hashtags are trending and the viewers are raving; Bird Box is the streaming giant's latest bonafide sensation.
Also, Netflix pointed out that the number of people watching could be significantly higher, as many people watch shows together. Most Netflix subscribers are overseas, and those subscribers often have access to streaming libraries that are much smaller than the one Netflix offers here in the States. For example, box office numbers are accurate, because they measure ticket sales.
Bier explained the thought process behind the all-in directorial choice, noting that Netflix doesn't "have any inhibitions at all" when it comes to such shocking sights and that the Bird Box team wanted everything to feel as real as possible without being unnecessarily gory.
Netflix rarely reveals viewing figures, and even when it does, keeps it vague.
For people like you and me, maybe it's not that big a deal whether Netflix (and its streaming competitors) report numbers like this under the rosiest possible scenarios.